Client: Kollectin
Industry: Online Jewelry Retail
Objective
Kollectin wasn’t just trying to sell jewelry—they were on a mission to flip the script on the entire industry. They wanted to give micro-entrepreneurs the tools to create their own online jewelry empires while making shopping as immersive as possible with the power of Augmented Reality (AR).
Challenge
Here’s the thing: AR in retail wasn’t exactly new, but it was still the playground of big names like Nike and Gap. Kollectin was breaking into uncharted territory by bringing this tech to the jewelry world. The challenge? Seamlessly integrating AR into their platform and getting micro-entrepreneurs to see its value while convincing customers that virtual try-ons could be just as good as the real thing.
Solution
Rythm Labs rolled up with the blueprint to bring Kollectin’s vision to life—balancing bold tech innovation with a brand story that resonated:
Finding the Voice
We gave Kollectin a voice that spoke directly to micro-entrepreneurs: empowering, fresh, and bold. Our content wasn’t just about selling jewelry—it was about creating a movement, where anyone could turn their hustle into a brand with personality and purpose.
Building the Buzz
You can’t just drop AR into a jewelry platform and hope people notice. We built a social media strategy that made Kollectin the conversation. Showcasing their unique offerings and letting the audience see how "Xperience Mode" could transform the way they shop and sell.
Rolling Out AR Like a Boss
We didn’t just launch AR; we made it a vibe. "Xperience Mode" let customers virtually try on jewelry with a level of simplicity and style that made online shopping feel just as personal as stepping into a boutique.
Results
Game-Changing AR | Kollectin didn’t just integrate AR—they owned it. "Xperience Mode" became the feature that set them apart, earning them praise for blending tech with practicality.
Industry Street Cred | Kollectin leveled up to the big leagues, standing shoulder to shoulder with the likes of Nike and Gap in the AR conversation. Their name popped up in industry pieces as a brand that’s rewriting the rules in jewelry retail.
Conclusion
At Rythm Labs, we don’t just help brands launch—we help them lead. For Kollectin, that meant turning an ambitious idea into a fully realized platform that empowered micro-entrepreneurs and put AR at the center of the online jewelry shopping experience. We didn’t just connect the dots; we drew a whole new map.