Client | AfriBlocks
Industry | Freelance Talent Marketplace
Objective
To establish AfriBlocks as a leading freelance marketplace in Africa, emphasizing its branding, user engagement, and functionality.
Challenge
AfriBlocks, launched in 2020, began as a Minimum Viable Product (MVP) constructed from a conglomerate of third-party tools. While it had potential, its brand identity was yet to be established, and it lacked a unified proprietary platform.
Solution
Push Consulting and Marketing stepped in as the interim CMO to bring coherence, innovation, and direction to AfriBlocks:
Branding
Our team was responsible for crafting AfriBlocks' distinctive identity from the ground up. We devised the branding, logo, and brand voice, ensuring a resonant and memorable presence in the market.
Content Creation
Engaging content in the form of blogs, articles, and other media was consistently produced to keep the community engaged and to drive organic traffic.
Freelancer's Summit
Recognizing the power of live events, we conceptualized the annual Freelancer's Summit. This global occasion champions the gig economy in Africa, serving as both an empowerment tool for freelancers and as a potent marketing mechanism for AfriBlocks.
Platform Development
We transitioned AfriBlocks from a patchwork MVP into a cohesive, proprietary platform that seamlessly integrated the freelancer marketplace, payment systems, and collaboration tools.
Results
Our strategic interventions yielded tangible outcomes:
Seed Funding Success | AfriBlocks' new cohesive brand and operational functionality attracted significant interest, resulting in a successful Seed funding round with marquee backers like Google and Techstars.
Explosive User Growth | AfriBlocks now proudly hosts nearly 20,000 freelancers on their platform, representing 7 African countries.
Annual Summit Legacy | The Freelancer's Summit, under our aegis, has grown into a landmark event, bolstering AfriBlocks' reputation and driving new user registrations.
Conclusion
Push Consulting and Marketing's holistic approach, which married brand-building with operational efficiency, was instrumental in AfriBlocks' journey from a nascent startup to a powerhouse in the African freelance landscape. As interim CMO, we did more than just market; we shaped the destiny of a brand with a vision.