Client | AfriBlocks
Industry | Freelance Talent Marketplace
Objective
AfriBlocks didn’t just want to join the freelance game—they wanted to redefine it. Their mission? To become Africa’s leading marketplace for freelance talent, with a brand, platform, and user experience as dynamic as the continent itself.
Challenge
When AfriBlocks launched in 2020, it was more promise than product—a Minimum Viable Product (MVP) held together with duct tape and third-party tools. The idea was solid, but the execution? Not so much. Without a cohesive brand or a unified platform, they needed more than a makeover; they needed a full-scale transformation.
Solution
Rhythm Labs stepped in, rolling up our sleeves to turn a scrappy startup into a powerhouse:
Building the Brand
We gave AfriBlocks a voice, a face, and a vibe that resonated with freelancers and businesses alike. From the logo to the messaging, every detail was crafted to make sure AfriBlocks stood out in a crowded market.
Content That Clicks
We didn’t just market AfriBlocks—we told its story. Through blogs, articles, and multimedia content, we built a narrative that kept users engaged and drove organic growth.
The Freelancer Summit
A marketplace is only as strong as its community, so we created the annual Freelancer Summit. More than an event, it became a celebration of Africa’s gig economy—a space to connect, inspire, and grow the AfriBlocks brand.
A Platform Built to Scale
We took AfriBlocks from a patchwork MVP to a sleek, proprietary platform. Payment systems, collaboration tools, and marketplace features were seamlessly integrated, creating an experience that felt effortless for users.
Results
Funding That Counts | With a cohesive brand and a platform ready for the big leagues, AfriBlocks secured seed funding from heavyweights like Google and Techstars.
User Growth That Speaks Volumes | From an idea to a movement: AfriBlocks now hosts nearly 20,000 freelancers across 7 African countries, cementing its place as a leader in the space.
A Legacy of Connection | The Freelancer Summit became more than a marketing tool—it’s now a cornerstone of AfriBlocks’ identity, attracting new users and growing the community year after year.
Conclusion
At Rythm Labs, we don’t just tweak what’s broken—we build what’s next. For AfriBlocks, that meant taking a rough MVP and turning it into a platform, a brand, and a movement that freelancers across Africa could rally behind. We didn’t just help AfriBlocks show up—we helped them take over.