As digital marketing experts, we’ve been asked this question by dozens of clients. “So Google Ads vs Facebook Ads, which is better for my business?” And almost every time we have a similar response – it depends!
It is no secret that tech has a diversity problem. The white male dominated industry has systematically excluded women and people of color (most notably Black and Latinx) since, well…forever. While some tech executives are committed to achieving balance in the industry that is driving us into the future, a good number of their colleagues appear to believe that things are fine just the way they are.
There are almost 3 billion people on social media (nearly half of the of the world's population!), and knowing who's doing what on which social platforms can be helpful to your business, according to a handy infographic by Tracx, a social media management platform.