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Unfortunately, when starting out, many founders and teams only interpret half of the data that is available to them, giving them incorrect results.
It is scary not knowing if you've equipped your business enough to survive the automation wave.
Are you using Instagram to promote your business? If not then you might be missing out and losing BIG TIME to your competitors.
By Roger Roman - Rihanna's success should come as no surprise to astute marketers.
Here are eight online advertising and marketing data points that grabbed our attention this week.
Not only should individuals “stay woke,” but corporations should do so, too, especially when trying to market to millennials.
It is no secret that tech has a diversity problem. The white male dominated industry has systematically excluded women and people of color (most notably Black and Latinx) since, well…forever. While some tech executives are committed to achieving balance in the industry that is driving us into the future, a good number of their colleagues appear to believe that things are fine just the way they are.
Notably, 42% of U.S. Millennials are people of African-American, Asian-American and Hispanic heritage.
There are almost 3 billion people on social media (nearly half of the of the world's population!), and knowing who's doing what on which social platforms can be helpful to your business, according to a handy infographic by Tracx, a social media management platform.
The business world is full of acronyms and insider lingo that can leave anyone dazed and confused. Get a thorough understanding of these terms.