Twitter and TNT Link Up to Offer an Innovative NBA Viewing Experience

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LeBron, Giannis, Steph or Harden? Who ya got?

NBA fans can choose which one of those four players will be featured in a free Twitter live stream experience during the 2019 NBA All-Star Game Sunday night by voting via @NBAonTNT during the first half.

An iso-cam will follow the player who earns the most votes during the second half of the game, announcing the live stream will be Taylor Rooks, Portland Trailblazer great Brandon Armstrong, and WNBA legend Candace Parker, with special guests.

“We were coming together and brainstorming, saying, ‘How do we capture that NBA fan on Twitter when games are actually going on?’ and we came up with the concept of the live stream during the live game,” said Mark Johnson, SVP of digital at Turner Sports when probe about the idea. “That is where fans are consuming when they’re consuming. They’re using Twitter as a complementary, secondary experience to follow scores and highlights and keep up with what’s going on on a nightly basis.”

In addition to the NBA’s popularity on social media, the program also takes advantage of the star power that draws fans to the NBA.

“NBA Twitter is one of our most passionate communities and the collaboration with the NBA and Turner is the perfect way to even further engage fans,” said TJ Adeshola, Twitter’s head of U.S. sports partnerships, in a statement. “We’re very excited to put the power in the hands of #NBATwitter to vote for who they want to watch through a game changing live video experience alongside the conversation.”

Custom emojis will also be available for players on #TeamGiannis and #TeamLeBron.


Roger L. Roman II | Managing Partner

Roger Roman is the co-founder and Managing Partner of Push Consulting & Marketing. He is an entrepreneur, marketing consultant, and angel investor. He has also been recognized by The New York Times, Venture Beat, Black Enterprise, LinkedIn, and others as an authority in digital marketing, content marketing, and social media marketing.

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