20 ways to Promote your Small Business using Instagram
Are you using Instagram to promote your business? Did you know that Instagram has 15x the engagement of Twitter & Facebook? If not then you might be missing out and losing BIG TIME to your competitors.
Below are 20 excellent ideas to spice up your Instagram posts and stand out from the crowd.
1. DIYs or Do It Yourself ideas
DIYs are popular nowadays and seem to catch the attention of many online users. Create a few quick DIY videos or photo series showing step-by-step instructions on novel ways to use your product.
2. Holiday Themes
It is always a great idea to jump onto the bandwagon and join the holiday rush. These can be Christmas, Valentines or other less known holiday that your product can use. Post a fun photo showcasing how your product fits the lively spirit of the holidays. Take a hint on how to do this from Bonobos menswear.
3. The Person Behind Photos
If showing your face on the social media doesn't bother you then it is a perfect way to gain more trust with your customers. There’s nothing like attaching a human face and name to your business. So, share photos of the founder or team behind the business. It gives the viewers the impression that you take pride in it and you are willing to stake your reputation on it – ergo more trust.
Reciprocity is the psychological reason behind giveaways. When you are kind to people, the natural tendency is to respond with the same kindness. Everybody likes to receive free stuff. You can ask followers to repost your photos using a hashtag in exchange for freebies.
*GIVEAWAY IS CLOSED. WINNERS HAVE BEEN CHOSEN* Spring is in full swing and we've got our new Spring favorites to giveaway to FIVE (5) lucky HOL babes! 🙌 You'll receive our Lite & Luxe Collection, HOL Unicorn Phone Charger, HOL Cosmetic Bag, & our NEW Enamel Pin Collection! 🦄💜💕 ✨Here's the rules: 1. Follow @HouseofLashes 2. Repost this photo and use #HOLSpringFling 3. Leave a comment with your favorite HOL lash for Spring! 4. Giveaway open internationally, only one entry per person, last day to enter April 6th, 2017 11:59pm PST. Winners will be notified via Direct Message and have 24 hours to respond. #houseoflashes #lashgamestrong #lashes #giveaway #lashgamestrong #lashgiveaway #makeup
5. Candid Behind the Scene Photos
Maybe it’s the voyeur-ish tendency in all of us. Most people like to peek into the inner workings or behinds the scenes action of your company. But certainly, potential customers would like to know what goes on behind the making of your products. A behind the scene shot of a Gucci campaign showing Jared Leto demonstrates how to share photos that give people a quick look at what goes on behind.
6. Use “#’s”
Be a master at using hashtags. Instagram is a great platform for starting a photo contest. Motivate followers with an excellent incentive to post images of their own and track entries using your custom hashtags. Like Warby Parker who used the tag #WarbyBarker and asked followers to use it to post pictures of their pet dogs.
7. Use Stunning Images of your Products
You may say that Instagram is the Mecca of fabulous visuals. So, be sure to stand out above the rest and style the pixels out of your photos when you upload product images just like what Vans did when they unveiled their new collection.
8. Celebrate your Achievements
Allow followers to celebrate successes with you. It shows that your business is dynamic and fruitful. Everybody loves a winner just like Taco Bell in this post.
9. #Sale @YourBusinessNameHere
Having a sale will not be “a sale” unless you announce it on Instagram and let your followers know about current promos. Use memorable images in making these marketing promotions. Starbucks shows us how in this post.
10. Dare Challenge
Dare followers to join your photo contest. This is what Adobe does in their monthly creative challenge. They announce a theme for the month and ask followers to join by posting photos associated with a theme. Adobe then re-posts some of the great entries.
11. Limited Offers
Give a heads up to your followers when you have products or services that are limited either by time or by stock. Post beautiful images on Instagram, and you’ll be on your way from limited to out of stock.
12. Celebrate Employees
Feature deserving employee and show how much they are appreciated. This will show followers what a great staff you have and boost morale in your business.
The women of #GE Aviation Headquarters in Evendale, OH are giving us major #SquadGoals. Currently, technical and #engineering sectors still have a significant gender gap. To meet future needs, improve productivity and transform the industry, a gender diverse talent pool is necessary. Join the GE squad on our journey to #BalanceTheEquation with 50:50 gender representation in entry-level technical roles by 2020. Let's sky-rocket the quality of #innovation. Head to our story to see what advice women across GE have for others interested in STEM. Happy #InternationalWomensDay. Photo by @seenewphoto
13. Post Customer Images
Post or repost user generated content by asking customers to share great images which have your brand in them. Pick out the unique ones and the ones that have customer satisfaction written all over it.
14. New and Unique Ways to use Your Product
If your product has any unique uses other than its primary intended purpose then, by all means, brag about it by posting. You can also let your customers join in if they have discovered any unique uses for your product of their own. The small business “LetterFolk” does this, why shouldn’t you.
15. Quotable Quotes
WeddingWire gives a good example in their post below. Show images of quotes that are relevant to your business, to your followers and current events.
16. “Product Elections”
Display different pictures of products and ask your followers to vote for their favorite. You can do this especially during elections, where people are in the mood for alternative choices.
17. Updates and Announcements
Update your followers on your upcoming events with images that also contain some relevant information regarding the event.
18. Inspiration & Motivation
Blend inspiration to your posts and feature images that tell inspiring stories. Place a hint about your product without forcing it and only if it feels right. Just like this picture from Nike.
Use stop-motion vids to show more than what a single image can. Here’s a great example that was done by Staples’ which demonstrates how to use it.
20. Contest & Competitions
Offer a preview of competition you will host and encourage your followers to join through Instagram. Like the one Oreo did with their dunk contest.