The Most Important Metrics For Startup Founders to Track [Infographic]

Start Up Founder reviewing data with team

Revenue is Vanity and Profit is Sanity

At PCM we live by this mantra, in fact, if you spent a day in our office and you'd hear it bandied around several times as if it was gospel. While we sincerely believe that and we make a concerted effort to remind our clients continually, we understand that there is more to the story. 

Men lie. Women lie. Numbers don’t
— Jay-Z

Unfortunately,  when starting out, many founders and teams only interpret half of the data that is available to them, giving them incorrect results. We advise our clients to explore the full spectrum of data to understand what is working and what is not. This infographic from Funders and Founders details 34 specific metrics that startup founders can use to understand their data better and make better decisions about business development, growth, and marketing strategies.

We must warn you though that numbers without execution are meaningless. The reason you record and track this data is to learn and fix. Are you getting the most from your data? Take a look at the Infographic below to find out.




Roger L. Roman II | Managing Partner

Roger Roman is the co-founder and Managing Partner of Push Consulting & Marketing. He is an entrepreneur, marketing consultant, and angel investor. He has also been recognized by The New York Times, Venture Beat, Black Enterprise, LinkedIn, and others as an authority in digital marketing, content marketing, and social media marketing.

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